The illusion of a perfectly pinnable, organized home? Total BS.

It’s designed to keep you exhausted and distracted. We’re here to help you break free.

I’ve always been known for being extremely neat.

Our founder, Kelly Haller, learned the hard way that being “the tidy one” wasn’t the answer. So instead, we built a community that helps others break free of perfection and get organized in a way that actually fits their life.

Whether it was becoming a parent, hitting burnout and just waking up one day DONE with the hustle, each of us faced that moment:

Are we keeping our homes perfect because of trauma, patriarchy or hustle culture? OR are we ready to rest, live and be ourselves without trying to fit into a perfect little labeled box?

We don’t give a shit about what anyone else thinks about our homes, and we get to teach amazing people like you how to say

“f*ck the rules”

so you can make your own.

We’re going to let you in on the little secrets the home organizing industry doesn’t want you to know:

1. The guilt you feel about clutter? That’s not you! It’s the external expectations messing with your head.

2. Pinterest-perfect aesthetics won’t solve the root issue. Arrange your stuff around your habits, then make it pretty!

3. You don’t have to become a minimalist unless YOU want to. Having stuff is totally fine when it supports the life you want.

It all boils down to this: Being organized does not have a “look,” it has an outcome… and that outcome is alignment. Aligning your life, your values, your stuff, and your organizational habits isn’t a one-size-fits-all solution, and what works for someone else might not work for you.

Your home doesn’t have to be perfect to feel really f*cking good.

If your jeans are always piling up on that chair, you know what that tells me? You are never gonna fold your jeans (and that’s okay).

Stop “shoulding” yourself and throw some hooks on the wall, sassy pants.

BAM. You just unlocked effortless organization.